With the steep rise in the advancement of the technology entrepreneurs are also trying to incorporate these technologies to reshape their business top excellence. Now the question arises How? the answer to this question is “Disruptive Technology”. What is Disruptive technology? It is a new way of doing things that disrupts or overturn the traditional business model, methods and practices. It starts with innovation, an innovation that will generate a new market and a value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances. Don’t get confused between disruption and innovation think of it this way: Disruptors are innovators but not all innovators are disruptors.
How to attain Disruptive technology?
For
reshaping your Business to excellence you need to know how to attain
disruptive technology. It is attainable by following these simple steps: First
step is the disruption itself which includes the introduction of the product
with a fresh point of view. Second step involves the Evolution which include
innovation which will go hand in hand with this new trajectory. Third step is
about convergence which is about a thorough value proposition of the product
with relativity to the legacy and the Final step is Re-imagination in this you
have to re-think the entire category to look at the underlying assumptions and
essentially rethinking all of them.
Boon of Disruptive Technology:
Disruptive
technology is all about thinking out of the box and have some innovation for
Business to prosper various benefits of disruptive technology are it helps
organizations to expand their markets through innovation with new and existing
products or services.
It helps to
expose the current operations to the light of urgency to identify the area for
structural improvement.
Opportunities
from the future will present themselves because by adapting to disruptive
technology you opened the door for the possibility of something new which will
lead to the growth of the organization.
Barriers to Disruptive Technology.
1. Organizational Barrier:
Disruptive technology is very hard to incorporate without the support of
the organization. The organizational barrier can be termed as entire set of
activities of organization like processes, policies, management, culture,
capabilities and orientation which hinder the adoption of the disruptive
technology.
2. Technological Barrier:
Technology is something which serve the user on a dimension of
performance. Technology barriers are the existing products or technology that
serve mainstream market causing barrier to adapt disruptive technology.
3. Market Barrier:
It is a hardship to identify the emerging marketing experiences. Serving
to less profitable customers and less attractive markets hinders the disruptive
technology
Prediction on the Disruptive
technology:
According to
forbes 15% of U.S. tech leaders see biotech/digital health/healthcare IT as the
most disruptive consumer-driven technology in the next three years.
Global tech
leaders predict cloud computing (11%), mobile platforms and apps (9%), Internet
of Things (IoT)/machine-to-machine (M2M) (9%) and data and analytics (9%) will
be the most disruptive technologies over the next three years.
The three
most disruptive technologies predicted to drive business transformation in
enterprises over the next three years in the U.S. include cloud computing
(13%), data and analytics (13%), and cyber security (10%).
Business
leaders should keep their organizational strategies updated in the face of
continually evolving technologies, ensure that their organizations continue to
look ahead, and use technologies to improve internal performance
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